Shopify says one number, Meta says another, your agency's report says a third — and the AI assistant you just rolled out repeats whichever one it saw last. Signal Collective makes your numbers trustworthy and builds the data layer that keeps them that way: strategy, media, analytics, and custom warehousing for DTC brands from $3M to $100M+.
Free 30-minute review — no deck required.
Illustrative. Your real numbers, reconciled once — upstream.
Every tool measures a slightly different truth. That was survivable when a person squinted at the dashboards. Then everyone pointed an assistant at the same messy warehouse — and it answers with total confidence, differently every time.
“Ask ChatGPT “what was Q1 revenue?” against your warehouse on Monday and you get $42.3M. Ask it the same question on Tuesday and you get $38.1M.
— AtScale · atscale.com
“45% of marketing data is inaccurate. Your AI isn't hallucinating — it's telling you exactly what your data looks like.
— Purna Virji, Search Engine Journal (Adverity study)
“Most teams don't actually lack data. They lack a system that makes the data clean, consistent, and usable fast enough to act on.
— Polar Analytics · polaranalytics.com
of US B2C marketing executives say their marketing technologies are siloed — which is the same thing said in dollars. Forrester Q3 2024 B2C Marketing CMO Pulse Survey · forrester.com
The tools aren't lying. They're each telling a different truth. Somebody has to reconcile them — before anyone acts on the number, human or machine.
We run media, analytics, and data infrastructure for DTC brands from $3M to $100M+ in revenue. Not five vendors — one team that owns the number.
Shopify, Meta, Google, and Klaviyo into one clean warehouse on BigQuery — with corrected revenue definitions, sales-channel exclusions, and a real-customer filter applied once, upstream. So the number is already reconciled before anyone asks. Engagements — contact us →
The calibrated reporting layer, built and read by people who ran the stores — not a dashboard you're left to interpret alone.
Embedded strategy and analytics: weekly business reviews, monthly recaps, and ad-hoc deep analyses — built on the reconciled number, not a fresh export every Monday. Retainer — contact us →
Performance-aligned Meta and Google media buying — because a spend decision is only as good as the number you're measuring it against. Contact us →
Getting your data and your team AI-ready — so the assistants you roll out answer from a calibrated layer instead of making things up. An increasingly requested part of what we do. Contact us →
Most brands meet us at the bottom rung — the same calibrated layer, self-serve, for $30 a month — and grow into the parts that need people.
Every rung reads from the same reconciled number. Move up without ever migrating your data.
One answer, in Claude and in Slack — for everyone who asks. Your CAC, the same day.
A hard guarantee: every customer's data is isolated — one shop's numbers never appear in another shop's answers.
@Signal what's our CAC today?
Blended CAC today is $41.20 — Meta $46.80, Google $32.10. Spend and orders reconciled as of 9:14am.
and last week's blended?
$44.60 for Jul 1–7. Same calibrated numbers the whole team sees.
matches what we're reporting. 👍
Illustrative thread — not client data.
For a shop just starting to watch the daily number.
For the marketer checking the numbers most days.
For your whole team, in Slack — owner, marketer, and agency on one number.
For heavier daily querying across Claude and Slack.
Every plan includes a monthly usage allowance. Larger plans get a better effective rate.
Signal Analyst launches August 2026 — book a Growth Signal Check now and we'll get you set up first.
Built by marketers who ran the stores, not data people. In the age of AI, the thing that matters is taste.
One reconciled number, applied once upstream — so humans and AI get the same answer every time, not five different ones from five private Claudes.
We've built the data layer for eight-figure DTC and apparel brands — running media, analytics, and infrastructure for brands from $3M to $100M+.
An extension of your team, accountable to the number. Fewer vendors, more partners.
Every customer's data is isolated — one shop's numbers never appear in another shop's answers.
Same-day answers beat a perfect deck three weeks too late. We optimize for the decision you have to make today.
A free 30-minute Growth Signal Check. We'll look at your stack, find where the numbers split, and show you how we'd reconcile them. No deck, no pitch, no obligation.