Shopify says one number, Meta says another, your agency's report says a third — and the AI assistant you just rolled out confidently repeats whichever one it saw last. Signal Collective makes your numbers trustworthy and builds the data layer that keeps them that way: strategy, media, analytics, and custom warehousing for DTC brands from $3M to $100M+.
Free 30-minute review call · no pitch, no obligation
Illustrative example — not client data
"Ask ChatGPT 'what was Q1 revenue?' against your warehouse on Monday and you get $42.3M. Ask it the same question on Tuesday and you get $38.1M."
— AtScale, on AI atop unreconciled data
"45% of marketing data is inaccurate. … Your AI isn't hallucinating — it's telling you exactly what your data looks like."
— Purna Virji, citing an Adverity study, in Search Engine Journal
"Most teams don't actually lack data. They lack a system that makes the data clean, consistent, and usable fast enough to act on."
The answer isn't a fourth report. It's reconciling the three you already have — upstream, once, before anyone reads them.
Five practices, one calibrated data layer underneath them all. Start self-serve at $30 a month; retainers and engagements are scoped to you.
One clean warehouse on BigQuery — corrected revenue, channel exclusions, a real-customer filter, applied once, upstream. The engineering under everything.
The calibrated reporting layer, delivered by people — weekly business reviews a CFO signs off on.
Weekly reviews, monthly recaps, and ad-hoc deep analyses — built on the reconciled number, in the room with your team.
Performance-aligned Meta and Google execution — spending against numbers you can trust.
Getting your data AI-ready, so the assistants your team is rolling out stop making things up.
The same calibrated layer behind our client work, self-serve. Connect Shopify, Meta, and Google; ask what your CAC is today and get a straight answer the same day, in Claude and in Slack. First answers in minutes; full history backfills in the background. No sales call, no demo, no minimum spend — the card sets up your account, not a calendar invite. Every customer's data is isolated: one shop's numbers never appear in another shop's answers. A hard guarantee. Klaviyo coming soon.
The reconciliation nobody else sells, done upstream, once — so every downstream answer starts from the same corrected ground.
You get the same number the same way every time — not five different answers from five private Claudes.
Every customer's data is isolated — one shop's numbers never appear in another shop's answers.
We run media, analytics, and data infrastructure for DTC brands from $3M to $100M+ in revenue.
A Growth Signal Check is thirty minutes on where your numbers disagree and what it would take to make them trustworthy — no pitch, no obligation. Or start self-serve today with Signal Analyst.
Signal Collective — Make every decision smarter.